Fueled by data, our "bricks" encompass a range of analytical disciplines and practices. This isn't about producing endless numbers and charts.  It's about being a relentless detective, telling a meaningful story, and working with our clients to put new learnings into action.  

Analytics Strategy 
and Process Design

Campaign Measurement 
and Optimization

Audience Targeting 
and Segmentation

Dashboard Development 
and Management

A/B Split and 
Multivariate Testing

Performance Benchmarks 
and Best Practices

We have the privilege of working with business leaders that understand the power of data when it is regularly and systematically applied to their marketing challenges.  

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Brian Kastelein   |   Founder & Principal

Brian has more than 25 years experience leading companies to better leverage data and effectively measures, test, and optimize their online and offline marketing programs.  He has worked with a full range of clients, from start-ups to some of the country's most innovative marketers.  With an innate ability to balance  the demands of being both detail-oriented and big-picture focused, Brian is as comfortable talking about source systems and file structures as he is figuring out how to drive more traffic, better engage customers, and optimize target behaviors. 

Let's begin a conversation.